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Sales, earnings, profits and positive cash flow are just some of the focus of establishments to measure their success in the business. But for a century old chain of stores, Schewels places customer service and satisfaction in the top list of their objectives.

For someone who has been in the business of selling furniture for 113 years, Schewels has adopted a highly interactive and proactive customer service. In fact, 90% of their 650 employees are designated to the front lines assisting their patrons get what they need. Their hiring process check-list includes knowledge and skills with people interaction, ability to answer their questions efficiently and address their concerns promptly. Their Customer Service Team assures each customer that their comments, be it in the stores, their blogs and even their testimonials are being addressed properly especially when they need assistance. Around 585 Customer Representatives are trained to respond directly and not to have the customers wait. In comparison, only about 60 are tasked for monitoring, operating and administration of the company.

Clients and customers are particularly enthused with the kind of assistance the employees of Schewels provide. In one of the reviews from customers, one commended the proactive manner of a sales associate who talked to a customer wanting a specific liner unavailable in that store. The next day, the associate called the customer saying he had found the recliner in the same size and color. This shows that the employees listen to what you want and if not readily available, will find a possible way to deliver to you what you prescribe. This is customer service at its best.